Let Your Recipients Know They've Been Enrolled
Best practice is to let your recipients know that they've been enrolled in the Local Gift of the Month campaign.
This will help with your engagement rate since it should reduce the number of recipients who may mistake the message for spam. A free gift sometimes seems too good to be true!
We would recommend that you use your preferred method to contact your recipients, whether that's email, text, or phone calls. We've written suggested verbiage that you're welcome to use:
Hi <name>,
I love finding ways to support our local business community, so I've partnered with a company called LoLo - Locals Supporting Locals - to start sending you a gift (on me!) at a local business every month.
Keep an eye out for an email and text from me with your first gift soon (it might filter to your promotions folder). When you're ready to redeem, just take your phone to the featured business and pull up the link to view the gift and use it when it's time to pay or check out.
I hope you'll use these gifts to explore new places around town and help me support our local community! Let me know if you have any questions about this.
Enjoy!
Learn more about notifying your sphere about LoLo here.